The Secret to Bigger Checks? Bundle Like a Pro

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Bundle for Bigger Impact

“Would you like fries with that?” may sound like a cliché—but in the restaurant world, it’s a tried-and-true tactic for boosting revenue.

Bundling entrees, sides, and drinks into combo meals is one of the easiest ways to drive higher check averages, deliver perceived value, and increase your margins—all without overcomplicating operations.

Let’s break down why this classic strategy is still a powerhouse for profitability.

Why Bundling Works

Whether you run a quick-service concept or a full-service bistro, bundling can work for you. Here’s how:

Guests Love Simplicity

Combo meals make decisions easy. Guests don’t want to do mental math or weigh every option—they want a streamlined, satisfying experience. Bundles offer that.

Higher Ticket Averages

A well-structured combo encourages customers to add items they might not choose individually. The result? A larger check without the guest feeling “upsold.”

Margins on Sides & Drinks Are Gold

Side dishes and fountain drinks typically have high profit margins. When bundled, they add tremendous value for the guest while padding your bottom line.

“Combos aren’t just convenient—they’re strategic,” says Lauren Barash, Chief Marketing Officer at Full Course. “They allow you to package value in a way that benefits both your guests and your margins.”

💡 Pro Tip: Go Beyond the Basics

Want to make your combos work even harder?

  • Offer premium upgrades like specialty beverages, extra proteins, or premium toppings.

  • Create tiered bundle options to appeal to both budget-conscious and premium-seeking guests.

  • Position your bundles visually on the menu and in your ordering flow to encourage selection.

Key Takeaways:

  • Bundling meals boosts perceived value and increases check size.

  • Sides and drinks have high margins—use them strategically in combo pricing.

  • Keep combos simple, then upsell with premium add-ons.

  • Tiered bundles let guests choose their experience while improving profitability.

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